Lisa Barone over at Search Engine Guide wrote a fantastic article on keyword research if you haven’t done much of it before. Great guide for the beginner!
She breaks it down nicely into five (six?) phases:
- Phase 0 - Demolishing Misconceptions
- Phase 1 – Creating the list and checking it twice
- Phase 2 – Befriending the keyword research tool
- Phase 3 – Finalizing your list
- Phase 4 – Plan your Attack
- Phase 5 – Rinse, Wash Repeat
Easy, enjoyable read too. Nicely done, Lisa!
February 27th, 2007
posted in Keyword Research, Marketing |
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