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Stumbling your Way to 17,209 Loyal Fans

Stumble LogoStumbleUpon has somehow managed to create a tool so addictive, so useful that it sends more people to websites than Google. And people LOVE it, and they love the brand as well. In fact, just mentioning SU in an article seems to bring more Stumblers in (as it did in this article). I’m sure these other articles I stumbled across also received massive amounts of visitors. Neil Patel writes that he got 17,209 Stumblers to his site in 25 days.

How does Stumble do it? In premise, it’s basically channel-surfing the web, but the concept is so easy and unique it gets fans. And it’s like gambling, where you’re betting your time for interesting content (it follows the most addictive kind of reward schedule - read more about that here).

And because it keeps giving us cool stuff, and because it’s completely unique in the web world, we end up being loyal, addicted SU junkies. And it gives website visitors directly to their site - no hoping for high click-throughs, they see your site.

What can you learn from SU when designing your next web project? Make it dead easy to use. Make it fun. Make it addictive. Give them a reason to keep coming back. People will keep coming back for more, and Stumblers will become part of your community.

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February 17th, 2007 posted in StumbleUpon, Top | 3 comments

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3 Comments »

    Austin wrote @ 10:59 am on February 19, 2007:

    There have been many days that Stumbleupon has sent over 1000 unique visitors to a single pages on my creative website. It all depends on the quality of the page you are suggesting. Topic does not matter as long as the content is good. Visually stunning pages and interactive flash animation do really well on StumbleUpon.

    This is such a powerful weapon for webmasters and web users.


    paul wrote @ 3:23 pm on February 19, 2007:

    StumbleUpon is great but like other social bookmarking sites it helps if your site is noticed by a user with lots of friends.


    Ultimate StumbleUpon Resource - MikeBogo on Marketing and Monetizing wrote @ 5:39 pm on February 23, 2007:

    […] Stumbling your Way to 17,209 Loyal Fans […]


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