Site Snapshot: Broadband Suppliers
Today’s Site Snapshot is BroadbandSuppliers.co.uk. The first major problem is that there’s a whole lot of text on the page and very little organization. ISP’s are shown multiple times, and AOL is the number one offer shown. Now, I may be more into affiliate marketing then the target audience, but most people know AOL has a bad reputation, so why not put that as a secondary or tertiary offer and gain more credibility, or throw in a few ISPs that aren’t as well known and don’t obviously have referral prizes?
They do have some good articles, such as “How to Get Cheap Broadband” and “What is broadband?“, which is a good step to gaining the trust of a visitor, as well as decent link-bait to attract more links. As for their link profile, Yahoo! and Google show drastically different numbers - 30,300 to 200, meaning they have a lot low-value links, but this still puts them #4 for “cheap broadband” on the Google.co.uk search, which is pretty damn good. This site proves that a large quantity of low-value links are still useful in gaining good rankings.
