‘Personalization’: The new ‘Social’
Web 2.0 was all about the social. We’re starting to graduate from that and see the “Personalized” trend. In my last article, I mentioned the idea that we were entering the next version of the web, and I praised StumbleUpon for being one of the leaders in this field.
On Feb. 8th, I wrote that Digg needs to get in on this trend, considering how much information it already has. On February 9th, BusinessWeek talked to Digg founder Kevin Rose - Kevin announced that “Digg will be smart enough to know what interests you.” By the end of the year, Digg should have a recommendation system out similar to Stumble and be able to give you stories based on what you’ve dugg and buried.
I’m going to give myself a cookie for calling it. Look for a post on this new trend of personalization and all of the sites that have or are starting to implement it.
