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More Proof .com’s are Best

Recently, Kev from SEOptimise ran a test comparing two identical ads, one pointing to a .com domain, another to a .co.uk version of the same domain:

AdWords Test

The .com  version shows a much higher CTR rate, but more importantly, a much higher conversion rate as well. He saved 1 pound per conversion as a result.

This test was run in the UK (so people shouldn’t distrust the .co.uk domain), and Kev plans to run it in other countries as well.

This just shows how much more trust is associated with a .com.

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March 5th, 2007 posted in AdWords | no comments

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