MikeBogo.com - Marketing and Monetizing

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Google Runs Adsense In Your Videogames?

According to sources, Google acquired Adscape Media, a company who designs systems for displaying advertising within videogames without disrupting gameplay. Total cost: $23 million.
Could it be that we’ll soon be seeing AdSense in video games like World of Warcraft? If AdSense is integrated into video games, its more likely that it will be in smaller, flash minigames rather than large-scale games. I imagine Google will be keeping the majority of this company separate from the main group.

But imagine going to your local WoW shop and seeing an AdSense banner - “Buy a real axe! Real axes at i-love-axes.com!”

Kind of kills the gaming buzz, doesn’t it?

Thanks to SEO By the Sea for the heads up!

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February 17th, 2007 posted in Google | no comments

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