FaceBook Serving Up AdSense?
Back in August of 2006, FaceBook made a deal with MSN for exclusive third party ads. Today, on the spot where Facebook Flyers usually go (below the vertical left menu), I caught one impression of Google AdSense. Huh? What? I wish I would’ve taken a screenshot, but I didn’t get a chance to, and I haven’t been able to catch it since.
What’s going on here? We already know FaceBook is one of the worst advertising platforms in terms of ctr rates, but is MSN testing out Google AdSense now? Or is the partnership breaking down - because MSN can’t deliver publishers, or because FaceBook’s traffic is just too low quality?
Mike McNeeely
wrote @ 1:29 pm on March 25, 2007:I just noticed this and did a search to see who else picked it up. Any word on what’s going on here?
Mike Bogo
wrote @ 4:04 pm on March 25, 2007:Mike,
I’m trying to get in touch with a couple of friends at FaceBook and see if they can shed any light on the issue.
My guess is they’re doing some kind of pilot program to see if it’s more profitable than the MSN program. Guess we’ll just have to wait and see.
Mike Bogo
wrote @ 11:16 am on April 2, 2007:Mike,
Looks like MSN is still responsible for serving outside ads - that hasn’t changed. Looks like FaceBook is running some kind of a limited test.
Nello
wrote @ 11:06 pm on September 30, 2007:The ads are served by application developers who can run ads with any company they like, not directly by Facebook.