Valleywag recently voted Facebook as the worst advertising platform, consistently showing clickthrough rates of .04% or less. From personal experience as well, it’s also a terrible marketing tool for virabait.
Facebook is a great tool, but it’s not a great marketing tool. Sorry guys.
March 12th, 2007
posted in Facebook, Social Search, Marketing |
3 comments
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wrote @ 4:13 pm on March 24, 2007:[…] going on here? We already know FaceBook is one of the worst advertising platforms in terms of ctr rates, but is MSN testing out Google AdSense now? Or is the partnership breaking […]
ra
wrote @ 1:31 pm on April 3, 2007:I am in marketing for an institution of higher ed…any stats on how facebook does for us? I would assume with the demographic that it would be great!
Mike Bogo
wrote @ 1:46 pm on April 3, 2007:Ra,
I don’t have actual stats on how an academic advertising campaign would do, but from personal experience and related stats, you’ll be facing an uphill battle.
Most FBookers just entirely ignore the advertising - perhaps some kind of travel abroad program notification or extremely unique program may catch a decent amount of people, but don’t expect a huge return. With a minimum investment of $25,000 for a custom campaign, it’s difficult to just dip your feet into the water.