Epic Records - Atrocious Use of Adsense
Since music downloading has destroyed CD sales, Epic has resorted to putting up AdSense on some of its artists’ websites. Not only are most of the sites flash based, heavy, counter-intuitive, and, for the most part, really shitty (as is almost any musician/band site in the industry), Epic has decided to put AdSense on some of them as well. This includes Jennifer Lopez and (this one is painful) Jessica Simpson - see thumbnail.
Why would you stick an ad in prime visual real estate? Especially when the websites purpose is to sell the ARTIST (and her CD’s, incidentally). Here are just a few things wrong:
- If you’re trying to sell a product, DON’T monetize with advertising
- If you’ve made a flash site that’s supposed to be pretty, DON’T destroy the design with an ad designed to integrate with text content.
- Don’t put it it prime visual real estate.
- Don’t make sites entirely in flash. Please. There’s no good reason for it.
That’s about it. End rant.
On Good Band Sites: Your Thoughts? - MikeBogo on Marketing and Monetizing
wrote @ 3:20 pm on March 22, 2007:[…] layout, most are really, really bad, like RedHotChiliPeppers.com, Alanis.com or the aforementioned Jessica Simpson site. However, I do like Keane’s site, because it’s clean, intuitive, and has […]