Jen from JenSense has a good summary of Google’s new Pay-Per-Action program.
Catching up on the last few days of news stories, Google AdSense has launched their new pay per action program for AdWords advertisers, meaning that publishers can now earn referral money through the AdSense program. The program is in beta for both advertisers & publishers, and AdSense publishers can apply to be a part of the beta, as can AdWords advertisers.
As you will remember, Google first began testing pay per action ads last summer.
March 23rd, 2007
posted in AdWords, Google Adsense, Monetizing |
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Recently, Kev from SEOptimise ran a test comparing two identical ads, one pointing to a .com domain, another to a .co.uk version of the same domain:
The .com version shows a much higher CTR rate, but more importantly, a much higher conversion rate as well. He saved 1 pound per conversion as a result.
This test was run in the UK (so people shouldn’t distrust the .co.uk domain), and Kev plans to run it in other countries as well.
This just shows how much more trust is associated with a .com.
March 5th, 2007
posted in AdWords |
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Google, in response to Quigo’s growing market share, has announced that they’ll soon be showing the exact URL’s of where advertisers’ ads are appearing. It’s good to see some more competition in the AdSpere - if you include search page impressions, Google owns 80% of contextual advertising.
I’m sure it doesn’t want to give up that lead, since that’s where the majority of its income comes from.
February 26th, 2007
posted in AdWords |
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