MikeBogo.com - Marketing and Monetizing

The money is out there…

5 PR 10 Sites Dethroned

In the recent update, five of the twenty PR 10 sites dropped to PR9 rankings. They are:

  • apple.com
  • apache.com
  • statcounter.com
  • ibm.com
  • cisco.com

Just a fun fact.

May 5th, 2007 posted in Google PageRank, News, Top | no comments

‘Personalization’: The new ‘Social’

Web 2.0 was all about the social. We’re starting to graduate from that and see the “Personalized” trend. In my last article, I mentioned the idea that we were entering the next version of the web, and I praised StumbleUpon for being one of the leaders in this field.

On Feb. 8th, I wrote that Digg needs to get in on this trend, considering how much information it already has. On February 9th, BusinessWeek talked to Digg founder Kevin Rose - Kevin announced that “Digg will be smart enough to know what interests you.” By the end of the year, Digg should have a recommendation system out similar to Stumble and be able to give you stories based on what you’ve dugg and buried.

I’m going to give myself a cookie for calling it. Look for a  post on this new trend of personalization and all of the sites that have or are starting to implement it.

February 10th, 2007 posted in StumbleUpon, Digg, News, Top | no comments

Web 3.0: Google’s Personalized Search?

Nuclear ExplosionPeople have had mixed responses to Google’s Personalized search. Surprisingly little has been said about it- Graywolf is bitching about it, and Search Engine Land is cautiously accepting it. Who else is writing about it? (damn, I wish Google Reader had a search feature)

I think it’s the best damn thing ever.

In fact, I think it’s almost herald of the “new” generation. Granted, I use this term loosely, but if Web 1.0 was content based on computer algorithms, and Web 2.0 was user-chosen content, then the next logical step would be to have a hybrid; one that would take the user input, throw it into a personalized algorithm to give you an absolutely unique set of highly specialized results.

StumbleUpon has already done this - their algo matches up our interests with other peoples similar interests to give us personalized results. Unfortunately, their system is a bit too haphazard to work as a search engine, but is a fantastic tool for channel-surfing the web. In terms of idea, it’s far more advanced than Digg.

And what about Digg? Why isn’t it jumping along on the personalization bandwagon? It would solve many of their problems - how can you scheme onto the front page of digg if everyone has a different, customized page? And you already KNOW what people like - they’ve been telling you since Digg’s creation. Take that information and USE IT.

There’s going to be a lot of negative reaction in the web development market, because people aren’t going to know how to react, and testing will be more difficult - forever. That’s a bad thing for legit SEO’s, but an even worse thing for spammers and black-hatters.

Things are getting shaken up. Let the fall-out begin.

February 8th, 2007 posted in Digg, StumbleUpon, News, Top, Google Search, Google | 4 comments

Changing the world…

One template at a time. The new layout is up and running on Wordpress 2.1 (the “Ella” release). The install is fresh, and I’ve only kept a couple of the more useful posts from the previous weeks of posting. There’s a few articles waiting to be released from their cells - they’ll be unleashed over the next couple of weeks.

Other than that, it’s good to be back :)

February 5th, 2007 posted in News, Top | no comments