Geico’s New Site: Caveman’s Crib
Looks like Geico is tring to create a new arm of their Caveman marketing campaigning, giving him more backstory, as well as promoting their partners with a new flash site: Caveman’s Crib.
The idea behind it is that you can explore the Caveman’s (named Joe Dyton) house right before he hosts a party. Exploring the site, I found an iPod with a few songs, and profiles for nine artists in the magazine (who also had music on the iPod):
- Royksopp
- Napoleon da Legend
- The Fabulous Entourage
- Â Arthur Loves Plastic
- Riding Paper Airplanes
- Rick Davies
- Corina Bartra
- Particle Zoo
- d-fuse and Hiratzka
As well as ads for Cairo Jeans, Philippe Frais (fake ad?), and Flory Company (also fake?). You’ll find an article on Joe Dyton starring in a new movie called “Smart Casual,” a TV with a Geico Gecko commercial, a computer with the Caveman’s intelligently pompous blogs. Heck, you can even voyeuristically pop into the bathroom and watch the caveman shower, help him get dressed in the bedroom, or read annotated versions of “War & Peace” and “Don Quixote.”
Notice anything about all of these activities? They’re boring as hell. Sorry Geico, you’ve been doing well, and you’ve put a a lot of work into this site, but for those of us that don’t already love the caveman, give us something more interactive than just reading.
