MikeBogo.com - Marketing and Monetizing

FaceBook Gets a Facelift

Nothing too major, just a rearranging of elements. It’ll take a little while to get used to, but I’m liking the changes so far. Everything is organized in a more sensible manner, although I still feel it needs a little tweaking - the way the content overlaps the header is messing with my head.

Click to see full screenshot.

The changes include:

1. A navigation and profile simplification— This is a decent change. Everything is organized more logically, but it takes more clicks to get to certain areas that you were able to get to in once click. However, it is a necessity for future features.
2. The introduction of “Inbox”— Messages and Shares are now combined. This is a great change as before it really made no sense in the way it was designed.
3. Network Pages— This is probably the coolest thing of all the changes. Basically, it’s kind of a network social hub which shows people, events, etc. for an entire network on one page and gives a more cohesive feel. It has a lot of extraneous information which may prevent it from becoming a true ‘network hub,’ but it’s a good start and a nice snapshot of the networks that you’re part of. Click here to see yours.

Here’s my FaceBook profile - send me a message or poke if you’re on it.

April 11th, 2007 posted in Facebook, Social Search, Top | no comments

FaceBook Serving Up AdSense?

Back in August of 2006, FaceBook made a deal with MSN for exclusive third party ads. Today, on the spot where Facebook Flyers usually go (below the vertical left menu), I caught one impression of Google AdSense. Huh? What? I wish I would’ve taken a screenshot, but I didn’t get a chance to, and I haven’t been able to catch it since.

What’s going on here? We already know FaceBook is one of the worst advertising platforms in terms of ctr rates, but is MSN testing out Google AdSense now? Or is the partnership breaking down - because MSN can’t deliver publishers, or because FaceBook’s traffic is just too low quality?

March 24th, 2007 posted in Facebook, Top, Google Adsense | 4 comments

Facebook Gets Worst Advertising Vote

Valleywag recently voted Facebook as the worst advertising platform, consistently showing clickthrough rates of .04% or less. From personal experience as well, it’s also a terrible marketing tool for virabait.

Facebook is a great tool, but it’s not a great marketing tool. Sorry guys.

March 12th, 2007 posted in Facebook, Social Search, Marketing | 3 comments