Brandz Top 100 Brand Reports
A recently released report ranked the top 100 brands by taking the earnings as determined by brand loyalty. Millward Brown Optimor used primary (research data) from over a million consumers and 40,000 brands as well as financial data to determine how much of the yearly income is due to the brand of each company.
Here are the top 10:
1. Google with $66.4 billion
2. General Electric with $61.9 billion
3. Microsoft with $55 billion
4. Coca-Cola with $44.1 billion
5. China Mobile with $41.2 billion
6. Marlboro with $39.2 billion
7. Wal-Mart with $36.9 billion
8. Citigroup with $33.7 billion
9. IBM with $33.6 billion
10. Toyota Motor with $33.4 billion
The sources:
- News Release (PDF)
- Rankings (PDF)
- Report (PDF).
