MikeBogo.com - Marketing and Monetizing

Goodbye to You, MyBlogLog

I like the idea of MyBlogLog. It mimics the non-virtual world - many connections are made or strengthened by running into people at the grocery store or movie theatre.

Unfortunately, it hasn’t been coded very securely (thanks to Shoemoney for pointing some exploits out, for which he got banned temporarily). It’s prone to spamming, and only provides marginal benefits. Really, it only worked because everybody was excited about the idea and checking it out, but in the end it just doesn’t give any real value.

The fact that it tracks all clicks made on my site is also sketchy. To top it off, I had the following error on my site today:

<b>Warning</b>: mysql_connect() [<a href=’function.mysql-connect’>function.mysql-connect</a>]: Host ‘p2.mybloglog.com’ is blocked because of many connection errors; unblock with ‘mysqladmin flush-hosts’ in <b>/home/myblogpub/public_html/comm2.php</b> on line <b>390</b>

I don’t know about you, but I don’t like getting errors on my site. Hence, MyBlogLog will be leaving my site. Maybe someday you’ll return, but only once you’ve matured. Bye-bye, MyBlogLog!

March 5th, 2007 posted in Blog History, MyBlogLog, Top | no comments

A Blogger’s Logo and Brand: Their Face

I’ve been considering the importance of facial recognition in building brands based around expertise-based businesses, such as, for instance, blogging.

Most bloggers are individuals that are working by spreading their knowledge, and are in essence, a business. As most businesses have logos, the bloggers’ have their faces. Why is it important to spread your face as much as possible (and part of the reason why MyBlogLog has caught on)? There are two reasons as to why plastering your face on your blog is important: one scientific, one realistic.

The scientific

A lot of facial recognition is done in one of the most basic, emotional centers of the brain: the amygdala. This center also has some of the highest concentration of neurons and interneural connections, meaning a HUGE amount of processing goes on here. If you use a face, you touch someone on a very basic, very emotional level, and they’ll remember you (and like you) a whole lot better.

The Realistic

When was the last time you forgot someone’s face? And when was the last time you forgot someone’s name?

February 13th, 2007 posted in MyBlogLog, Blog Tools, Top, Articles, Marketing | no comments