A Brilliant Adventure in Buzz: Can Google Hear Me?
As I was Stumbling about, I ran across a unique website - which, in itself is a rarity.
What was it about? A man with a dream, striving to get his idea heard by the big corporation. The idea itself is a complete secret, and all the page has is a simple blog of the events of the last week or so.
This has a lot of elements of successful buzz and viral marketing:
- Not overtly for commercial profit (no ads anywhere)
- Has an element of secrecy and exclusiveness (we’re not part of the club, but we’d like to be)
- Story of little guy versus the big guy (David v. Goliath story)
- Story of a man pursuing his dream (something we all want to root for, a common denominator)
Within 5 days, he was able to get quite a few visitors, and more importantly, he was able to convert them into a small but thriving community. And no one knows what his idea is. I know I’m anxiously looking forward to see where this site leads.
Consider these elements the next time you’re planning a buzz or viral campaign, and they’ll help make it make it more successful!
