A Blogger’s Logo and Brand: Their Face
I’ve been considering the importance of facial recognition in building brands based around expertise-based businesses, such as, for instance, blogging.
Most bloggers are individuals that are working by spreading their knowledge, and are in essence, a business. As most businesses have logos, the bloggers’ have their faces. Why is it important to spread your face as much as possible (and part of the reason why MyBlogLog has caught on)? There are two reasons as to why plastering your face on your blog is important: one scientific, one realistic.
The scientific
A lot of facial recognition is done in one of the most basic, emotional centers of the brain: the amygdala. This center also has some of the highest concentration of neurons and interneural connections, meaning a HUGE amount of processing goes on here. If you use a face, you touch someone on a very basic, very emotional level, and they’ll remember you (and like you) a whole lot better.
The Realistic
When was the last time you forgot someone’s face? And when was the last time you forgot someone’s name?
