I’ve complained about the problems of blog bloat and it’s something that really doesn’t make me want to blog. Frankly, the blogging is really only truly good structure for sites that deliver news. Anything that remains static is problematic for blogs because the good stuff quickly drops down and becomes difficult to find. Tag clouds and categories somewhat mask that problem by making older things more easily accessible by topic, but in the end information is ranked not by importance or relevance, but rather by latest post.
Throw in the fact that blogs tend to throw in personal posts and rants, and in the end you get a large amount of noise that needs to be filtered through. Tagging sites like del.icio.us and search engines help somewhat in solving the problem of finding good content, but they’re not efficient in properly directing traffic. I won’t even mention the fact that you should never rely solely on a tool you can’t control to make up for design shortcomings.
Frankly, only extreme diligence and focus in tagging and categorizing could result in an organized enough structure for long-term use. Unfortunately, this creates heavy overhead and prevents us from focusing on writing and creating quality content. Instead, time is wasted reorganizing the structure of the content every few months to accommodate for increased articles and new topics.
Instead, a hybrid Wikipedia/blog organization would be ideal for users, and ultimately for the webmaster as well. Unfortunately, this takes more time on startup to setup, and can’t be made into a turnkey solution as easily as a pure blogging platform. If properly set up, it creates significant value for the users at only a miniscule additional cost to the webmaster, which in turn will translate to massive value to the site owner in the long run.
So as to follow my own advice, I’ll be announcing a new site in the next month that will follow this kind of aforementioned structure. I haven’t disappeared entirely 
September 8th, 2007
posted in Blog History, Top |
no comments
Hey guys,
This is a post to let all of you know that I won’t be posting (or at least not much) for 2-3 months. I need some time to find a living place in Fort Lauderdale / Miami, get everything organized for a big move, and focus on a web project which we’ll be announcing later.
Look forward to some interesting stuff coming up in a couple of months!
June 10th, 2007
posted in Blog History, Top |
3 comments
I’ve recently been tagged in an Alexa Link Train by Vince Cordic. The rules are simple:
- Someone starts a link train, they post the rules and links to the initial participants on their blog.
- Everyone who was linked to then copies the original list and adds links of their own to the train, so it grows.
- The newly added participants copy the link train list and add their own links and so on..
This link train’s purpose is to boost the Alexa rankings of its members. While being heavily biased towards the tech industry and easily gamed, Alexa rankings are still used in many places to determine a site’s value. The value of your site is based on a geometric mean of how many people visit your site, and the average number of pages that are viewed - there are other ways to quickly rise your ranking, and I’ll be including that in the next post.
Original List
New Tags
Enjoy the link love and Alexa boosts! While you’re here, check out my post on The Alexa Project that’s running from May 17th to June 17th.
May 16th, 2007
posted in Alexa, Top |
4 comments
I’ve been seeing a decent amount of questions regarding how StumbleUpon makes a profit.
SU profits in 2 ways: Sponsors, and Sponsored Stumbles. Read on to find out how each of these affects you.
Sponsors
In SU, you have the option of donating a certain amount of money (suggested $20 for a 1 year membership), and you get a cool green icon instead of a blue one next to your name. Additionally, you can start groups, get messages emailed to you, as well as turning off sponsored stumbles.
Sponsored Stumbles
How else does SU make money? Every once in a while, a site that you’re taken to is there because an advertiser paid $.05 to bring you there. This site will generally be related to your interests, and you can’t tell the difference. Generally, less than 2% of all Stumbles are sponsored.
I hope this answers some of the questions you have about how StumbleUpon makes its money.
May 14th, 2007
posted in StumbleUpon, Top |
one comment
So there’s been a lot of news about StumbleUpon being acquired by eBay, including a Wall Street Journal (Subscription required).
First, a recap of some of the major theories:
GigaOM had the first feasible argument: “By marrying the toolbar to Skype client, eBay can do an end run around Google’s dominance of the search business. ”
Valleywag claims that it’s basically a random purchase: “Ebay has more money, from its outrageous monopoly on online collectibles and other auctions, than sense.”
eBay Strategies presents a detailed analysis of the situation and believes that eBay may be looking at a long term angle to getting into the search business that will sidestep Google. If not, at least they’ll have a powerful recommendation engine for eBay.
My thoughts? eBay is acquiring it as a defensive measure.
I don’t think StumbleUpon and eBay can directly integrate, although I can easily see the StumbleThru feature recently introduced as working on the eBay domain - this wouldn’t require a buyout though. Frankly, SU is mainly an entertainment, and not a product-purchasing tool, and converting users into buyers will be a difficult task.
I do think eBay considered how powerful of an asset Google would have if they bought it out, and so part of the value of the purchase is in a defensive measure. Google could easily integrate Stumble into it’s toolbar (what it half-assed with the dice) and reach millions more users, receive direct feedback on websites, as well as acquire a strong social network. eBay already feels threatened with Google Checkout (competing against PayPal) and Google checkout products (against eBay) - they don’t want to give Google more ammunition.
And eBay strategies has a valid point - if they can build a recommendation engine on eBay with StumbleUpon-level relevancy, it could easily increase sales and mean massive profit boosts. Could eBay be considering entering the search with SU? Doubtful, unless it plans to buy out Ask.com or Live and integrating the two - StumbleUpon is NOT a search engine, its primary purpose and use is entertainment.
Thoughts?
May 11th, 2007
posted in StumbleUpon, Top, Google |
one comment
I’ve been using Kontera for a few weeks now, and I have to say that I’m not pleased with it. Kontera is a contextual advertising service that highlights keywords on your webpage and links them to advertisers. Hovering over a contextual link provides a popup with a quick blurb.
Installation is easy - just add a javascript to any page that you want to hold the content, and you’re golden.
My biggest problem? Deceptive statistics. We know Apache logs are flawed because they can’t tell robots from people, and we know javascript logs are flawed because they miss people with javascript turned off or adBlock.
Since Kontera and Statcounter are both javascripts, they should return approximately the same number of impressions. Right? Apparently not - for the same period of time, Kontera received 872 impressions, and Statcounter had 1,818. Somehow I lost 52% of my page impressions in Kontera’s count. Does it just not load for some people? What’s going on here? If someone could explain this discrepancy, I would greatly appreciate it.
Beyond that, how profitable was Kontera? According to their statistics, I had a CTR of 1.26%, 11 clicks, and a revenue of $1.30 (about $.12 per click). This amounted to an increase of $1.49 CPM overall, since it doesn’t interfere with advertising.
However, taking into account the actual impressions, CPM only increased only by $.72, which isn’t worth the time it takes to load.
Add to that the fact that there is no automated process for adding additional sites to your account (you have to email them), it just seems like too much hassle for too little gain. However, it doesn’t conflict with other forms of advertising, so if you’re looking to squeeze out every buck out of your site, this may be just what you need.
Goodbye Kontera!
Update Monday, May 14, 2007: I just received a reply back from support about my issue - total response time: 35 hours, 37 minutes. That’s already much better than most companies, but that includes weekend time. Business hours: 3 hours, 21 minutes. Not only that, but the person that responded to my e-mail, David, had already taken the time to look at my site and see if there were any obvious issues and suggested several possibilities. A+ so far for customer service.
I’ve put Kontera back up temporarily to see if we can find what the cause of this may be. Roman commented (below) that the impressions are ones where the ads actually ran (”prods”) which can vary depending on page content, page length, geo-location, OS, browser, etc. Since I’ve noted it sometimes takes a few seconds for the highlighting function to run (page has to load fully), it may be that certain groups of people who only visit for a few seconds (Digg, StumbleUpon) are mostly ‘lost’. Another possibility is that a sizeable portion of my audience is using AdBlock.
Additionally, David informed me that they are currently working on an automated system for submitting additional sites, which I’m looking forward to using for additional sites later on.
May 11th, 2007
posted in Kontera, Top, Monetizing |
7 comments
I’ve got a big apology to make. While tweaking the site, I broke commenting, preventing the blogger/visitor interaction that is the cornerstone of Web 2.0. This is fixed now, and I owe Vince Cordic a HUGE thanks for pointing out the error. This one goes out to Vince:
You da man!
P.S., Regular posting will resume once my finals are over. I love blogging and the internet, but reality still comes first. At least until Google Life comes out of beta.
May 10th, 2007
posted in Blog History, Top |
one comment
I was searching through Google for funny homework answers like this one:
and lo and behold, 10 of the top 12 responses were from Yahoo! answers, including duplicate content from malaysia.answers.yahoo.com.
While this isn’t a malicious action on Yahoo!’s part, it does show that Google’s duplicate content filter isn’t foolproof.
May 8th, 2007
posted in Top |
no comments
In the recent update, five of the twenty PR 10 sites dropped to PR9 rankings. They are:
- apple.com
- apache.com
- statcounter.com
- ibm.com
- cisco.com
Just a fun fact.
May 5th, 2007
posted in Google PageRank, News, Top |
no comments
Now it’s just the last few weeks of school here at Brown University, and then I enter the real world. Really, I’m already halfway out - I’ve got a job in Ft. Lauderdale, working for Citrix as a tech consultant. Only a couple more exams and papers are in my way.
In any case, I decided to dip my fingers into the flash gamespace and see how that does. I created a prototype website called Zombie Haven with an assortment of random zombie games. As you can see, the design is basic, the layout is basic, and the advertising is minimal (One line AdSense). I stumbled the main page and started seeing hits almost instantly - over the last four days I’ve had between 1.5k and 3k visitors, mostly from StumbleUpon (about 2/3), and 1/3 from www.motika.com.mk (I’m going to assume that’s Greek).
Advertising revenues, as expected, have been pretty dismal. The first 3 days had a CPM of about $.03, although today it bumped up to about $.27 CPM. If this level of traffic and CPM is maintained or increases, this may be an area I’d be willing to look into, although it seems that it would be a high maintenance project. There are additional monetization possibilities that I’ll explore and experiment with once I believe traffic is more stable.
I’m curious to see if there’ll be an upswing in traffic around the time that 28 Weeks Later is released. Personally, I’m just a huge zombie fan and can’t wait for the sequel to 28 Days Later to come out.
May 3rd, 2007
posted in Top, Google Adsense, Monetizing |
2 comments
Looks like Geico is tring to create a new arm of their Caveman marketing campaigning, giving him more backstory, as well as promoting their partners with a new flash site: Caveman’s Crib.
The idea behind it is that you can explore the Caveman’s (named Joe Dyton) house right before he hosts a party. Exploring the site, I found an iPod with a few songs, and profiles for nine artists in the magazine (who also had music on the iPod):
- Royksopp
- Napoleon da Legend
- The Fabulous Entourage
- Â Arthur Loves Plastic
- Riding Paper Airplanes
- Rick Davies
- Corina Bartra
- Particle Zoo
- d-fuse and Hiratzka
As well as ads for Cairo Jeans, Philippe Frais (fake ad?), and Flory Company (also fake?). You’ll find an article on Joe Dyton starring in a new movie called “Smart Casual,” a TV with a Geico Gecko commercial, a computer with the Caveman’s intelligently pompous blogs. Heck, you can even voyeuristically pop into the bathroom and watch the caveman shower, help him get dressed in the bedroom, or read annotated versions of “War & Peace” and “Don Quixote.”
Notice anything about all of these activities? They’re boring as hell. Sorry Geico, you’ve been doing well, and you’ve put a a lot of work into this site, but for those of us that don’t already love the caveman, give us something more interactive than just reading.
April 25th, 2007
posted in Geico, Top, Marketing |
one comment
So for the last article in the StumbleUpon series, I’m going to write about a couple of black-hat services that exist solely to game StumbleUpon. These are Stumblexchange and and AVUW (no link juice), which both act in the exact same way: to exchange Stumbles between people and increase SU traffic.
Once you sign up, you’re given a list of sites to go and Stumble positively. Once this has been done, the system goes over to SU and checks whether you’ve accomplished the list. While you’re doing this, you can also submit your own links - Stumblexchange only allows one link, AVUW allows you to add as many as you want. Theoretically, people then will Stumble your page positively and attract more Stumblers.
However, in a test, StumbleUpon was surprisingly effective in filtering out traffic. I chose a page that had already been heavily Stumbled before and was still receiving a small amount of traffic, so I expected a small increase assuming that it would be Stumbled positively.
Looking at the logs, Stumblexchange sent me 2 extra visitors (although not necessarily thumbs up), and AVUW sent me about sixteen. My increase in traffic? 0 - it had been an average of 2 a day, and it remained 2 a day - AVUW sent me more direct traffic in that time than StumbleUpon did!
There are two possibilities as to why this happened: StumbleUpon had no one else interested in the topic that hadn’t already visited it OR the Stumblers were essentially discounted by the algorithm, because their voting interests were unlike anyone elses, and often stumbled positively really bad content. Most of them are also most likely using a secondary account without much of a Stumbling history.
Hence, the Stumble effect of these services is minimal, and isn’t a significant risk to destroying the quality of the content added to StumbleUpon. At some point, I’ll have to try this service on a new page and test the effects. Maybe after eBay confirms their purchase of StumbleUpon?
April 23rd, 2007
posted in StumbleUpon, Social Search, Top |
no comments
I feel like all I’ve been writing about is StumbleUpon recently. I promise that I’m almost done, but things just keep popping up that are nothing short of “WOW.”
Take, for example, Google’s new toolbar button. You click on it, and it takes you to a site that your search history would suggest that you like. Hmm… does that sound at all like StumbleUpon, where you click on a thumbs up or thumbs down, and it takes you to a site that your voting history suggests you would like?
However, an initial use of this tool suggests that it still has a long way to go before the quality of the sites is anywhere near that of StumbleUpon. My initial 20 site spree took me to sites which I recognized why I was visiting (text-link-ads, local newspapers, a few mmorpg sites as I’ve recently picked up Guild Wars). However, none of these sites were actually interesting to me, and it fails as a discovery service.
The question is, could it work in the future? With Google’s toolbar power and reach, it stands a chance. It all depends if the content delivery is as exciting as that of StumbleUpon.
April 18th, 2007
posted in Google Toolbar, StumbleUpon, Social Search, Top, Google |
no comments
There’s always been a lot of confusion as to the difference and meaning of “Audience” and “Fans” in StumbleUpon.
“Fans” are pretty easy. It’s the number of friends you have, plus the number of people that have subscribed to your pages (which they’ve done by friending you, or possibly just by thumbs-upping your SU profile).
Audience was a weird one. Sometimes mine would only go up by one or two, then it shot up by hundreds, then dropped hundreds. My closest guess is to assume it was an expression of an internal algorithm that showed your SU Karma or vote weight.
And now its gone, which is a good thing. That was a useless (although) fun bit of information that confused the hell out of a lot of people. And people were obsessing about it. And people were trying to increase it, likely by not honestly stumbling pages. Overall, this should now create a better user experience and better stumblers.
April 17th, 2007
posted in StumbleUpon, Top |
no comments
I don’t often praise FireFox plugins, but this one is really sweet - I’d call it the Swiss Army Knife of SEO plugins.
It’s SearchStatus! Here are some of the sweet things about it:
- It’s lightweight. I can’t stand things that slow down my computer - I’m way too ADD for that.
- It’s not a toolbar. I HATE installing toolbars because they take up too much screenspace. Most of my work I do on my travel laptop which measures about 14.1″ diagonally.
- It shows Alexa and Google ranks at a glance. This means I can get rid of the Google toolbar too, since I already have a smaller searchbox standard with FireFox.
- It boosts your sites’ Alexa ratings. Yes, Alexa ratings are bullshit, but some people still use them, and a higher one is better than a lower one, always.
- Highlights nofollowed links.
- Quick Keyword Density Analysis
- Easy access to Whois, Archive.org, meta tags (no looking through source code!), robots.txt
- Indexed page and backlink checks in MSN, Yahoo, and Google
- Quick link report on links on a page
- Again, it’s lightweight. Another good SEO plugin is SEOBooks Tool, but it’s very heavy and useful more for intense market research rather than just getting a snapshot of a site’s popularity.
So if you’re interested, I’d recommend installing it. Enjoy and happy surfing!
April 16th, 2007
posted in SEO, FireFox Tools, SEO Tools, Top |
no comments
Nothing too major, just a rearranging of elements. It’ll take a little while to get used to, but I’m liking the changes so far. Everything is organized in a more sensible manner, although I still feel it needs a little tweaking - the way the content overlaps the header is messing with my head.
Click to see full screenshot.
The changes include:
- A navigation and profile simplification— This is a decent change. Everything is organized more logically, but it takes more clicks to get to certain areas that you were able to get to in once click. However, it is a necessity for future features.
- The introduction of “Inbox”— Messages and Shares are now combined. This is a great change as before it really made no sense in the way it was designed.
- Network Pages— This is probably the coolest thing of all the changes. Basically, it’s kind of a network social hub which shows people, events, etc. for an entire network on one page and gives a more cohesive feel. It has a lot of extraneous information which may prevent it from becoming a true ‘network hub,’ but it’s a good start and a nice snapshot of the networks that you’re part of. Click here to see yours.
Here’s my FaceBook profile - send me a message or poke if you’re on it.
April 11th, 2007
posted in Facebook, Social Search, Top |
no comments
During StumbleUpon Week here at MikeBogo.com, I interviewed a few of the top Stumblers (people that SU has rated as the top users. The first is StarSpirit, the #1 top Stumbler who has rated positively over 111,000 pages and has 1266 fans - very impressive! Another is RChobert, who is the founder of VirtualVideoMap.com. Finally, we have GSSPP5, who is from Philadelphia.
Check out what they had to say about StumbleUpon:
Mike Bogo: Can you tell us a little bit about yourself?
RChobert: My professional background is in education and has morphed into the e-learning field. I know enough programming to make me dangerous in regards to developing some radical new ideas on the web, such as virtualvideomap.com. I enjoy developing web sites that give the user some kind of experience.
StarSpirit: I’m a woman from Arizona. I started stumbling in January of 2005.
GSSPP5: I am a 25 year old guy. I am into sports, movies, etc. I also want to know everything and I get bored very easily.
MB: What got you involved in StumbleUpon in the first place?
SS: One of my favorite blogs went on vacation and left a comment page open, and somebody mentioned Stumbleupon. I had a science and a art blog myself which I soon dumped after joining StumbleUpon, which I found easier, more fun, and friendlier.
GS: I got involved in stumbleupon through a buddy of mine. It wound up working out well. It generally only sends me “good” sites and it allows me to forward most of the sites that I like to friends who are working.
RC: My Video Map was submitted by StumbleUpon user “ChaseLightning”. Never heard of SU until then (June 06). Signed up, started another blog that corresponds with my StumbleUpon blog, which is virtualmagic.blogspot.com. This blog has videos of various topics of interest. My StumbleUpon blog leads visitors to each “video topic” on Virtual Magic. I’ve also blended in two other blogs, comprisal.blogspot.com and blendedexposures.blogspot.com. All three blogs are integrated with each other so the user does not feel he/she is leaving the site. This was due to the fact of the homepage on Virtual Magic becoming too large. My StumbleUpon blog was not always this way though. I started off photoblogging like most users.
MB: How did you get into the top Stumbler position? Did you actively try to get there, or did it just happen?
GS: I did not know I was a top stumbler until you told me so I guess it just happened.
RC: I am not sure how StumbleUpon determines their “Top Stumblers”. Basically, I was just browsing that page one day and saw myself listed, so it just happened. I do believe, however, that one thing I have started doing more often just since I got to be a “Top Stumbler” is stumbling and thumbing up my friends pages. This must be important.
MB: StumbleUpon has a lot of different features and aspects to it. Which features do you like best, and which things annoy you the most?
RC: I like most of the features I guess or I wouldn’t use it as often as I do. I think the search tool is probably underutilized my most people. Lately, I’ve found myself searching SU instead of Google because of ALL the spam web pages on Google.
SS: I like the comments, sometimes they’re hilarious, and I like to see who visits. (I wish they would expand that because I miss some sometimes). The stumble video is very annoying.
GS: I like the way it allows me to email directly from the page I am on. What irks me to no end is that every couple of days I have to reenter the email addresses I send to.
RC: Which things annoy me the most? The 200 friend limit. Why not just have fans or no limit at all. Makes no sense to LIMIT friends. This is an annoying feature and I hope SU will do something about it soon. And what is the “Audience”? Does anybody ‘really’ know? What also annoys me is not knowing how it is determined what submissions are shown to others right off the bat after submitting them. I’ve submitted some pages, and they are NEVER stumbled by one person. I know not all of my submissions are going to go viral on SU, but how is it determined that NO ONE views a submitted webpage? Does SU management filter submissions???
MB: The social aspect of SU is something that isn’t necessary, but is an interesting feature. How much time do you spend interacting in the StumbleUpon community?
RC: I spend 0% of my time associating with the StumbleUpon Community. Besides thumbing up their blogs I like and maybe adding a friend here and there, little or no regular communication is going on. It is very nice to receive comments, though I rarely comment on others SU blogs. I am happy to thumb up any SU blog though.
GS: None.
SS: It ‘IS’ necessary. It all depends - I have spent several hours cowriting poetry, joking around, or arguing about the latest issues, but usually a half hour a day in email. I spend more time on IM with fellow Stumblers than email.
MB: Free write time - anything else you’d like to say about anything?
RC: Thanks to the regular readers. Thanks to for the nice and encouraging comments.
SS: I think drugs should be legalized and anybody in prison or jail for simple posession should be released.
I think the top ten polluters in the world should be closed down every month till they get there act together with help from all the scientific communities and a paypal fund.
I think birthmarks are a result/scar from the sperm entering the egg.
And, even though the founders of stumbleupon are very handsome, I’m WAY cuter.
Thanks for all of the great responses! Happy Stumbling!
If you’re interested in more info about StumbleUpon, check out the StumbleUpon Resource List or the other articles written during StumbleUpon Week.
April 10th, 2007
posted in StumbleUpon, Social Search, Top |
no comments
I’ll be trying out Kontera, which is a integrated advertising system that turns certain words (like AdSense, Photoshop, etc) into embedded links, for which you’re paid per click.
There’s apparently a 2-week ‘ramp-up’ period in which Kontera is figuring out what your site is about, so I’ll let you know in about two weeks whether this service is useful or not.
April 9th, 2007
posted in Kontera, Top, Monetizing |
no comments
So I ran a test with AdSense on my blog, knowing it would be disappointing, especially since Guy Kawasaki reported earlier that he only made $3,350 from his blog in all of 2006.
In my test run, I was making $.37 eCPM. That isn’t worth the space that AdSense was taking up.
Someone might argue, “But Mike, you didn’t place them properly! You need to place them squarely in the middle of your content!” And uglify it beyond belief while simultaneously destroying usability? That may be acceptable on a random junk site I’ve made, but not on a site that has my picture on every single page! Especially in a highly competitive market like web marketing and monetizing.
AdSense is easy, but it’s nothing more than a starting point.
April 9th, 2007
posted in Top, Google Adsense, Monetizing |
no comments
If you were given a last meal, what would you wash it down with? Would you choose Coke, Pepsi, or something completely different?
Obviously, it’s difficult to do a study of this nature as killing people in the course of research would be slightly unethical, and you’d have a tough time disposing of bodies (trust me - it’s not easy to make bodies disappear).
However, the state of Texas, in all its wisdom, posted on their state site the last meals of all the people executed from 1982 to 2003. This information is no longer available from their site, but it has been copied and can be found here.
The results?
Of the 301 inmates listed, 52 declined the last meal. Of the 249, 37 chose Coke as their final drink (14.8%). Only 3 chose Pepsi (1.2%). I’m impressed Coke has so much market pull, and a smart marketer would take advantage of this - either side can spin it favorable.
Coke: More people choose Coke as their final drink than Pepsi!
Pepsi: Death row killers are 10x more likely to drink Coke than Pepsi!
Of course, the entire ad would have to have sort of a parodied feel to it - something like this:
Quick photoshop job, but something along these lines would catch people’s attention. Incidentally, Dr. Pepper was served 13 of the 249 last meals (5.2 %), beating out Pepsi, despite a much smaller market share. Dr. Pepper is made by DPSU, Inc (Dr. Pepper / Seven Up). They can easily grab a share of this marketing and can go in either direction - especially if either one of these companies picked it up.
What’s the lesson? Coke has fantastic branding, and branding is powerful enough that it will even be on people’s minds in their last moments. Brand on!
April 6th, 2007
posted in Humor, Top, Marketing |
no comments
AlexKnibb posted a list of tricks to improve the number of friends and reviews you have on StumbleUpon. Here’s a few, and these will work on almost any social networking site.
Part I - Setting up your profile
1. You are female. Even if you’re not, you are now.
2. Your age should be higher than 15, but lower than 30.
3. Find a picture either of yourself (if you’re female) or of someone else (if you’re not, and remember you are now) which meets the following criteria:
–a. It’s slightly ambiguous (i.e. not just a standard head shot, unless you do happen to be devastatingly attractive)
–b. It’s slightly flirtatious (looking up into the camera helps)
–c. Hotpants help (see putain.stumbleupon.com)
Check out the rest of Alex’s tips here!
April 5th, 2007
posted in Humor, StumbleUpon, Social Search, Top |
no comments
In part 1 of this series, you learned about the basics of StumbleUpon, so you should be able to answer these questions:
- What is StumbleUpon?
- How do I add pages to StumbleUpon?
- How do I make my vote more influential?
In this portion, we will answer the following questions:
- What kind of pages do Stumblers like?
- How do I get even more visitors from SU?
- How can I convert a Stumbler into a regular visitor?
- What are five big mistakes people make with StumbleUpon?
- How does StumbleUpon make money?
Let’s start off with the last one, since it will help you understand the average Stumbler better.
How Does StumbleUpon Make Money?
SU makes money by delivering advertisers’ web pages directly to the user. Every few times that you click ‘Stumble’, you are actually visiting a website that paid five cents to get you there. A big tipoff of these if you’re taken to the home page of a commercial site, since they don’t do their homework and just assume all pages will have an equivalent return.
Most stumblers know this, and so they’re very wary of paid-stumbles. They’ll often go out of their way to give a thumbs down, preventing any free visitors from coming in. As a result, anything that has a whiff of commercialism is going to do poorly, and you’ll lose that visitor and more in under five seconds.
What kind of pages do Stumblers like?
The last paragraph gave you an idea of what the average Stumbler doesn’t like. Home page, commercial products, anything that seems spammy. Keep away from that.
What do they like? Eye-catching content. If your site looks boring and doesn’t have an article with a catchy, off-beat title, they’ll hit the button and move on. Seriously - their mouse is already over it, and it’s so much easier to go to the next page than figure out what they should be looking at.
Definitely put the best content above the fold. But what kind of content works best? Stumblers are perusing the web without a purpose - they’re channel-surfing the web, so you have to catch their attention immediately. A funny photo, or a video with a good title. A ridiculous or original headline, or something truly unique - like dontclick.it, a website designed entirely without the need to click. Concept websites like dontclick.it are perfect for SU.
Whatever it is, it’s crucial that the Stumbler can tell what the site is about and be interested by it without having to work too hard at it, and without scrolling down.
How do I get even more visitors from SU?
You already know that stumbling, rating, getting more friends, and adding new pages that other people like will increase your Karma and make your vote more effective, so it makes sense to vote for your own pages. There’s no taboo against adding your own pages, and there’s definitely no taboo in voting for yourself.
But how do you get even more visitors?
Add additional tags - if your page is in the category of website development, add a tag for anything related - perhaps website design, websites, blogs, anything that may be related. SU will see these added tags and send people that are interested in blogs, but may not have listed website development as one of their interests.
Send it to your friends. They’re most likely to vote positively for your site, and more positive votes (especially in a short time period) will mean more visitors. 10 votes in 10 minutes are more valuable than the same votes in 10 hours.
Make sure that you only Stumble the best pages on your domain. SU takes into account the average quality of pages Stumbled, not to mention that visitors will also remember bad pages and hurt the branding of your site, preventing them from exploring further.
Finally, rate positively any sites or pages that link to your pages. The massive influx of traffic on their page will be good for them, but it will also mean that some of those visitors will click on your link and go to your site. This may seem like a unrewarding work, but it means the other site is filtering out the Stumblers that were going to leave anyway, and you only get the highest quality visitors.
How can I convert a Stumbler into a regular visitor?
One thing that you need to accept: most Stumblers will leave immediately after they first see the page. You’ll lose the majority, guaranteed.
However, SU sends so much traffic that if even a small percentage of these visitors are converted, you’ll add quite a few subscribers or repeat visitors.
Here’s how to do it:
- Have an RSS button and email subscription form clearly visible above the fold.
- Have an RSS button and email link clearly visible at the end of whatever content you’re presenting. Pretend the Stumbler is the laziest person you ever met and has a horrible case of ADD - make it as easy possible for them.
- Give them other places to go at the end of the content
- If you’re noticing StumbleUpon traffic, mention it if you can. Many Stumblers love their service, and if you acknowledge it and welcome them, you’ll be seen as part of the in-group of Stumblers.
Easy tactics, and the first three are tactics that you should already be doing, but it’s even more critical for SU visitors (as well Digg, Reddit, and all the other social sites). The fourth will significantly increase your conversion rate because it will make the site more personal and human.
Finally, the big one:
What are five big mistakes people make with StumbleUpon-bait?
- Stumbling the home-page. Big mistake - if I have to look for interesting content, I’m already gone and assuming it was a paid advertisement
- Lots of intrusive advertisements, especially above the fold. If it looks like AdSense is your primary content, I’ve already gone on to the next site. I will not scroll down to look for the good stuff.
- Tons of unbroken text. Boooring. Unless you have something really hilarious or important, I don’t care. At best, if it’s extremely educational, I’ll bookmark it and go back to it later.
- Mis-tagging or mis-categorizing. That’s a thumbs down, and no, I won’t recategorize it for you.
- Pitching a product. I’m not in the mood to buy something. If it’s really, really cool and fun, show me a video of what it does. Tell me a story. I’m not in a purchasing mood when I’m stumbling, but if it’s something unique and you entertain me, I may come back to it later.
This should get you well on your way to getting more visitors and more conversions with StumbleUpon. Look for another article coming up in a couple of days - this one will look at some of the other features of SU that are newer, such as StumbleVideo and StumbleBuzz.
April 4th, 2007
posted in StumbleUpon, Social Search, Top, Articles |
no comments
Playing around with Google Maps (yes, because I do things like playing with Google Maps), I tried to see what would happen if I asked Google how to get from Providence, RI (where I am now), to get some good italian food in best place to get it: Rome, Italy.
Surprisingly, it gave me an answer! And it would only take me 29 days, 17 hours to do, traveling a total 4,524 miles! Google assumes that I can swim about 6.25 mph - personally, I’d rather take a rowboat. Spending that much time in the water would make me all pruney. Click to see the full image.
It’s a nice little easter egg. What I’m more impressed by, is that if I’m going from a European countery, it gives me kilometers instead. I have to give Google points for paying attention to other countries customs and making sure that they’re following them. It’s a much better usage policy than assuming everyone knows how to use miles, feet, etc., (none of which makes any sense anyway).
Can Google get sued for this? I’ll bet someone will try, when a family member drowns trying to get to Paris.
April 3rd, 2007
posted in Google Maps, Humor, Top |
no comments
There’s a good chance you’ve heard of StumbleUpon. There’s been a lot written about it recently, but if you haven’t, then you need to know about this program. It has the potential to drive tens of thousands of targetted visitors directly to your website, and if you don’t want to take advantage of that, you’re missing out on a major potential traffic and link-building source.
The Basics of StumbleUpon
StumbleUpon is the channel-surfing tool of the internet, with over 2 million users. It allows people to quickly and easily visit and “discover” new webpages that they otherwise never would have.
The process: You install a toolbar (see below), you signup, and then you hit stumble. Pick some interesting topics, ranging from photography, web development, humor, gardening, and hundreds of others, and Stumble will start giving you pages that other users have rated positively.
Over time, as you rate pages, Stumble will learn what you like and match you up with similar Stumblers, giving you pages that they’ve marked as “thumbs up”.
You’ll end up finding amusing, interesting sites that you otherwise would have never even thought of looking for.
How it Works
StumbleUpon gets to know what you like when you rate web pages, and matches you up with similar users. Additionally, when you add new sites that are quality, you start getting good “Karma” and future sites that you submit and your votes will have more weight.
Adding a site is easy - just give a page thumbs up that hasn’t been stumbled yet, and it’ll be added to the database, and you’ll get credit for it.
Then there’s the entire social network aspect. To be honest, this isn’t a thrilling aspect, but it could be interesting for some people, since it automatically matches you up with people with similar interests. If you invest more time, you can make “friends” with other users, and they’ll be more likely to see your pages.
How to make it benefit your site
Stumble your own pages. There’s nothing against the code of StumbleUpon that says that you can’t Stumble your own pages. However, you have to choose content that will attract Stumblers’ attention, and keep them on the site for longer than a few seconds.
The ease of stumbling also leads to one of the downsides of StumbleUpon - it makes it really easy to leave sites.
In the next article, learn how to capture a Stumbler’s attention and how to convert Stumblers into regular visitors. Read it tomorrow!
April 2nd, 2007
posted in StumbleUpon, Social Search, Top |
no comments
This week, I’ll be taking a long look at StumbleUpon and the power that it has to bring visitors in, how to maximize the conversion rate of these visitors.
I’ll be posting about:
Look for these articles coming in the next few days!
April 2nd, 2007
posted in Top |
one comment
Back in August of 2006, FaceBook made a deal with MSN for exclusive third party ads. Today, on the spot where Facebook Flyers usually go (below the vertical left menu), I caught one impression of Google AdSense. Huh? What? I wish I would’ve taken a screenshot, but I didn’t get a chance to, and I haven’t been able to catch it since.
What’s going on here? We already know FaceBook is one of the worst advertising platforms in terms of ctr rates, but is MSN testing out Google AdSense now? Or is the partnership breaking down - because MSN can’t deliver publishers, or because FaceBook’s traffic is just too low quality?
March 24th, 2007
posted in Facebook, Top, Google Adsense |
4 comments
Creating a product that is worthy of being spoken about to friends is the best kind of marketing there is. Giving people more options to spread is even better.
ABC has done both, creating the highly addictive Lost, and being forethinking enough to allow people to watch online at their convenience, so that they don’t have to watch at exactly 10pm on Wednesdays. Because no matter how addicting their show is, people still have lives, and they have BitTorrent and YouTube.
So ABC did the smart thing and monetized it by putting streaming TV episodes with commercials online. No extra installs needing, no plugins (other than flash). Then it messed up.
I go to watch yesterdays episode earlier this evening and suddenly ABC.com demands you give some demographic data - name, year of birth, and sex. All right, all right, fair enough. Then they demand I install a plugin. GRRR, but I really need my Lost fix, so I go ahead and accept, and Firefox freezes. I’m addicted so I restart my browser and try again. Freeze.
I figure it may be a plugin complication, as I have a decent amount installed, so then I try it on my other computer, which has a virtually unmodified Firefox. Freeze again. I assume they were just idiots and didn’t test for Firefox (which is a terrible mistake), and so after dinner I launch the evil Internet Explorer. Now I have to register with my email and password and full DOB, in addition to the previous information, but it doesn’t freeze.
And what do I get for this new plugin that they claim is for my own good? The same exact player I had before. Except now it only plays on my computer screen, and not the 32″ TV set it’s attached to. Yes, I know that’s not that huge, but I’m in a dorm room, so it looks massive. My girlfriend still complains that it’s too big.
There are several lessons to this:
- Don’t offer your customers something and then take it away, make it worse, or mess it up entirely
- Do testing before you launch your products on multiple platforms, and if you’re a big company, don’t modify on the fly
- Don’t make video any more difficult than it needs to be. Almost everyone has flash, so just use a flash player
ABC, hear me out. I like what you’ve been doing, and you’re gaining brand loyalty with me. Don’t mess it up by breaking things that are already working!
March 22nd, 2007
posted in WebTV, TV, Top, Monetizing |
no comments
Hey guys,
I’ve been researching finding good band sites to make suggestions for a client, and unfortunately, they are few and far between. Just in terms of layout, most are really, really bad, like RedHotChiliPeppers.com, Alanis.com or the aforementioned Jessica Simpson site. However, I do like Keane’s site, because it’s clean, intuitive, and has personality (and has the added bonus of being spiderable). Moby’s is a bit dull, but at least it’s understandable and doesn’t have random butterflies flittering everywhere.
Looking at it from a non-webmaster or SEO standpoint, as I know many of you are in that profession, what do you look for in a band site? What band sites do you like, and what ones are complete crap? What’s the info that you want when you visit the first time, and subsequent times?
March 22nd, 2007
posted in Music, Design, Top |
no comments
Since music downloading has destroyed CD sales, Epic has resorted to putting up AdSense on some of its artists’ websites. Not only are most of the sites flash based, heavy, counter-intuitive, and, for the most part, really shitty (as is almost any musician/band site in the industry), Epic has decided to put AdSense on some of them as well. This includes Jennifer Lopez and (this one is painful) Jessica Simpson - see thumbnail.
Why would you stick an ad in prime visual real estate? Especially when the websites purpose is to sell the ARTIST (and her CD’s, incidentally). Here are just a few things wrong:
- If you’re trying to sell a product, DON’T monetize with advertising
- If you’ve made a flash site that’s supposed to be pretty, DON’T destroy the design with an ad designed to integrate with text content.
- Don’t put it it prime visual real estate.
- Don’t make sites entirely in flash. Please. There’s no good reason for it.
That’s about it. End rant.
March 21st, 2007
posted in Design, Top, Google Adsense, Monetizing |
one comment
For the last couple of weeks, I’ve been running a test on one of my small websites comparing Google Adsense to Yahoo! Publisher. The website receives a couple hundred visitors a day, has few repeat visitors, and is related to phones and calling. It’s a one page website, with two 468×60 ad spots on it. The majority of traffic is from StumbleUpon and random “fun”-related websites.
In this experiment, a script randomly rotated Yahoo! and Google ads whenever the page was loaded (Google and Yahoo! ads never appeared at the same time). I threw out the data of the first few days to allow for Yahoo! to stabilize, as AdSense had already been on the site. No special settings were used for either set of ads; Publisher’s option to self-target ads was not used. This report is based on the last 7 day of activity.
Ad Impressions
As for the results: Google showed 1609 page impressions (meaning 3218 ad impressions, since there are two ads per page). Yahoo! showed 2935 ad impressions, which is notably less and also an odd number. Considering that every page shows 2 ads, it should be impossible to have an odd number of ad impressions. As for the lower number, this could be due to simple randomness, but a ~10% difference is a large amount for simple chance to create. I’m a little sketched out by Yahoo!’s reporting capabilities, and this isn’t a good thing.
Ad Relevancy
As for the relevancy of ads, AdSense wins hands down. Take a look for yourself:
Google Adsense
Yahoo! Publisher
As you can see, Google Adsense has 4 of 4 related ads, with additional text. In Yahoo! Publisher, only 1 of the 4 ads are even remotely related, and no additional text is shown. This is likely due to an issue of advertiser volume, but it also hurts CTR rates, as seen next.
Click-Through RatesÂ
Adsense had a per-ad CTR rate of 1.3%. Publisher had a CTR of .3%. Ouch. Google wins this one as well, although this problem will solve itself once more advertisers start working with Yahoo!. In the end, Google had 42 clicks and Yahoo! had 10 clicks.
Total Money Made
Now this is the most important section for most people. Who ended up making more money? The average CPC of the caller area is relatively low, so this hurt Google’s CPC. The lack of Yahoo!’s targeting actually increased the CPC and increased it’s return. Without further ado, I present the results:
- Google: $6.74
- Yahoo!: $6.54
Yahoo! loses by a bit. Ouch. Sorry Yahoo!, between the lack of contextually topical advertising and the low CTR, I’m going to have to argue AdSense is still a better result, and a better service for customers.
Winner: Google AdSense
March 16th, 2007
posted in Contextual Advertising, Yahoo! Publisher, Top, Google Adsense, Monetizing |
no comments
